REPS - Road Energy Production System is an Austrian deep-tech start-up transforming road traffic into a source of clean, renewable energy. Our technology captures energy from vehicles and converts it into electricity, turning roads into power plants.
We are an interdisciplinary team of engineers, physicists and business builders working on a technology that has the potential to reshape infrastructure and energy systems.
Our ambition is bold: to build a globally scalable infrastructure technology.
Marketing Lead (B2B / Go-to-Market)
REPS GmbH
Full-time
Permanent employee
About us
Your role
We are looking for a marketing and communications expert who wants to build a brand from the ground up. At REPS, you will take the lead in developing the full marketing and communications strategy of a breakthrough deep-tech scale-up, shaping how REPS is positioned, understood, and recognized by customers, partners, media, investors, and the public.
You will own REPS’ external communication across brand, content, PR, events, and communication materials. Working directly with the core team, you will turn a highly technical innovation into a clear, powerful, and globally recognizable story.
This role is central to REPS’ next growth phase: as our technology moves from pilot to serial product, media visibility and communication becomes a strategic growth driver.
In short: You will define how the world sees REPS.
You will own REPS’ external communication across brand, content, PR, events, and communication materials. Working directly with the core team, you will turn a highly technical innovation into a clear, powerful, and globally recognizable story.
This role is central to REPS’ next growth phase: as our technology moves from pilot to serial product, media visibility and communication becomes a strategic growth driver.
In short: You will define how the world sees REPS.
Your tasks
- Team up with Sales to build and position bold, unconventional projects and campaigns- from account-based marketing to creative formats for hard-to-access decision-makers
- Develop market- and stakeholder-specific positioning, messaging, and value propositions
- Plan and activate REPS' presence at trade fairs, conferences, demo days, and roundtables
- Create sales enablement assets: pitch decks, one-pagers, case studies, reference stories
- Own and develop REPS' brand, story and visual identity as we scale internationally
- Drive content across LinkedIn, website, newsletters, and other channels
- Lead PR, media communication, and strategic announcements
- Track reach, leads, and contribution to commercial opportunities
Your profile
- 2-5 years of experience in B2B marketing, ideally in a start-up, scale-up, or agency environment, with ownership of your own projects
- Strong commercial instinct and a natural drive to work closely with Sales
- Hands-on mindset: comfortable creating high-quality materials yourself and driving projects from idea to execution
- Analytical mindset and appetite for experimentation
- Track record of out-of-the-box thinking and unconventional marketing approaches - we like people with a slightly crazy mindset
- Professional fluency in German and English, willingness to travel
- Experience with Adobe InDesign, Photoshop, Illustrator, Figma, or comparable design tools
- Previous experience in a marketing agency, communications agency, or brand consultancy
Why us?
- A rare opportunity to join one of Europe’s most ambitious greentech start-ups at a decisive growth stage, with the ambition to become a future unicorn
- The opportunity to build the full marketing and communications strategy of a fast-growing deep-tech company from the ground up
- A strategic role with real ownership, direct responsibility, and visible impact on how REPS is perceived by customers, partners, investors, media, and the public
- The chance to shape the brand, story, and positioning of a breakthrough infrastructure technology with global potential
- Close collaboration with the management team and direct involvement in strategy, sales, fundraising, operations, communication, and company building
- A fast-moving environment where ideas are implemented quickly, ownership is valued, and your work directly contributes to international scaling
- Flexible working hours, a strong mission, and a team working on technology with real-world impact
Über uns
REPS – Road Energy Production System ist ein österreichisches Deep-Tech-Start-up, das Straßenverkehr in eine Quelle sauberer, erneuerbarer Energie verwandelt.
Unsere Technologie erfasst die verlorene Energie von Fahrzeugen und wandelt diese in Strom um - und macht Straßen damit zu Kraftwerken.
Wir sind ein interdisziplinäres Team aus Ingenieuren, Physikern und Wirtschaftswissenschaftlern, das an einer Technologie arbeitet, die das Potenzial hat, Infrastruktur- und Energiesysteme neu zu gestalten.
Unser Ziel ist klar: eine global skalierbare Infrastrukturtechnologie aufzubauen.
Unsere Technologie erfasst die verlorene Energie von Fahrzeugen und wandelt diese in Strom um - und macht Straßen damit zu Kraftwerken.
Wir sind ein interdisziplinäres Team aus Ingenieuren, Physikern und Wirtschaftswissenschaftlern, das an einer Technologie arbeitet, die das Potenzial hat, Infrastruktur- und Energiesysteme neu zu gestalten.
Unser Ziel ist klar: eine global skalierbare Infrastrukturtechnologie aufzubauen.